BlogRead the Latest News

Latest Google Reviews

First of all - what is a brochure website?

If you're of a certain era, you'll remember pre-Internet, glossy corporate brochures which extolled the virtues of a company. Then in the early 2000's when business websites started to become a thing, most companies just transferred the contents of their brochure directly onto their website. The brochures were designed to show off the company, establish legitimacy and encourage trust.

Over the years, brochure websites morphed into something fairly predictable - Home page, About, Contact, and a few other pages for products, services, portfolio and the like. These websites are effectively a 24/7 online business card for your company. They describe who you are, what you do and how to find you. In other words, they are a modern-day replacement for a Yellow Pages listing, and most have a similar structure to the old-fashioned corporate brochure.

Unfortunately, the internet is much more crowded now and people buy differently than they used to. It can be difficult for a business website to even get seen, let alone attract new visitors and convert them into clients. Business owners are starting to want more from their website than just a brochure - they want their website to actually work for them.

So what are some ideas that can improve your existing website? How can you turn a brochure website, into a lead generation website?

tips

1.  Develop a good digital strategy

  • Identify measurable business goals
  • Know exactly who your customer(s) are
  • Identify the best tools to use to achieve those goals

2.  Ensure the overall tone of your website is about the customer, not about you.

  • Identify what issue(s) a customer may be experiencing
  • Provide helpful content that addresses these issues

3.  Provide a pathway for visitors

  • Establish what you do - in the first few seconds!
  • Provide a call to action (CTA) - tell website visitors what to do next (call us, click here, sign up, etc)

4.  Provide a good customer experience

  • Easy to use website
  • Good navigation system
  • Responsive (usable on any platform the visitor is using)
  • Has a contact form (as opposed to an email link)

5.  Share content to drive visitors to your website

6.  Analyse and measure to ensure goals are being achieved

  • Google Analytics
  • Hotjar

Having a good digital strategy can make all the difference. If you need help developing a small business digital strategy, or with a website, please contact WebSolutionZ.

About The Author
Nicky Veitch
Author: Nicky VeitchWebsite: www.WebSolutionZ.com.au
B.A. (Internet Communications) | Joomla! 3.x Certified Administrator

Our Work

We create website and social media solutions for small business, schools and local community organisations.

We use the Joomla! Content Management System (CMS)
to create clean, usable and fast-loading websites that get the right message across to your target audience.

Here is some of our recent work:

What Our Clients Say

  • Nicky created a fantastic easy to utilize website for DCEPS. Nicky has a collaborative and inclusive design style, she is extremely helpful and showed a high level of expertise in web design.

    She is a great resource for our school and is only an email away. Great guidance, knowledge and coaching skills.

    Our webpage is an excellent entry point to our school community. It is easy to access and provides a vibrant showcase of our school activities.
    Rob Rostolis, Principal, Diamond Creek East Primary School, 3 September 2007

    Read More
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28