Mel runs a successful boutique and has been operating successfully in-person for years, but she’s been struggling to establish an effective online presence for her business.
Mel's existing website was outdated, difficult to navigate, and not generating any real value for her business. Between managing stock, customer service, and daily operations, she didn’t have the time to figure out what needed to be done or where to begin.
Mel wasn’t just looking for a new website - she needed a clear digital strategy that worked for her business. She wanted her boutique to be easy to find online, attract customers and reflect the style and personality of her brand.
The Approach
Instead of overwhelming her with technical details, we focused on creating a digital presence that supported her business goals.
The first step was a Website Design & Development plan tailored to her boutique. Her business relied heavily on word-of-mouth and local foot traffic, so we built a user-friendly, search engine optimised site that made it easy for customers to find her online, browse products, and get in touch.
Next, we helped Mel set up Communications strategies to streamline customer engagement. Professional email accounts ensured brand consistency, while clear messaging across her website and social media reinforced her boutique’s style and values.
We also introduced Digital Marketing strategies to ensure her boutique could reach the right audience. We explained how SEO would improve visibility, how SEM could expand her reach, how Content Marketing would keep customers engaged, and how Email Marketing and Social Media could build stronger connections.
The Outcome
Once the website launched, customers could finally find her boutique online. Local searches started bringing in new foot traffic, and her existing customers appreciated having an easy way to check store hours, browse new arrivals, and contact her. With structured digital marketing efforts in place, her business continued to grow.
Mel now has a digital presence that works for her rather than being an afterthought. With simple tools and guidance, she’s able to manage updates without stress, while ongoing digital support ensures her boutique stays visible and accessible.
Need help? Get in touch. 😀
