I've worked in tech and digital for almost 30 years. In all that time, there's always been far fewer women than men in the industry.
When I started WebSolutionZ in 2006, I didn't know as much about branding and using a website to communicate. My main plan at the time was to build a brand which would allow me to compete in the industry.
What that really meant was - I totally "de-feminised" my business. Most web/business websites back then were blue or black, or sometimes red or green, with pictures of businessmen in suit & tie, computers and strong swirly "web" graphics - all designed to demonstrate the slick offerings and technical expertise of 2006! And they were almost always run by blokes.
I decided I liked red better than blue or black, so I went with a red/grey/white theme. The website was updated a few times after, and the logo was redone in 2014, but always with the same colour scheme.
The problem is, red is a brash, strong and aggressive colour, and I know a lot more about colour theory now than I did back then. Today, red isn't really ME. And red has attracted certain... personalities. 🙄
Today, the industry is huge and the world has changed. There are many, many more options and possibilities.
Today, I'm launching the website I always wanted to have but felt I couldn't. It's the type of website I most enjoy creating - it suits its owner, it's knowledgeable, well-structured, easy to navigate and properly optimised. It's designed to appeal to the types of clients I most enjoy working with. It's ME.
Like to work with me? Let's grab a coffee. 😀