I’ve worked in tech and digital for almost 30 years. And in all that time, there’s always been far fewer women than men in the industry.
When I started WebSolutionZ in 2006, I didn’t know much about branding or using a website to communicate. My main goal was to build a brand that would allow me to compete in the industry.
What that really meant was – I totally “de-feminised” my business. Most web and business websites back then were blue or black, or sometimes red or green, with pictures of businessmen in suits, computers and strong swirly “web” graphics. All designed to demonstrate the slick offerings and technical expertise of 2006. And they were almost always run by blokes.
I decided I liked red better than blue or black, so I went with a red/grey/white theme. The website was updated a few times after that, and the logo was redone in 2014, but always with the same colour scheme.
The thing is, I know a lot more about colour theory now than I did back then. Turns out, red wasn’t really me. And red seemed to attract certain… personalities. 🙄
Today, the industry is huge and the world has changed. There are many more options and possibilities.
So today, I’m launching the website I always wanted to have but felt I couldn’t. It’s the kind of site I most enjoy creating – one that suits its owner, is knowledgeable, well-structured, easy to navigate and properly optimised. It’s designed to appeal to the types of clients I most enjoy working with. It’s me.
Like to work with me? Let’s grab a coffee. 😀
