Nowadays, a website is pretty much essential for any business but as I said last week, today's business operators need more than just a website if they're going to successfully reach their customers AND beat their competition - they're going to need knowledge. Some of the variety of options to consider as part of a complete online web presence include:
If the Internet is not your core business, you could be forgiven for finding all of this quite overwhelming. Where do you start, and what do you do next?
If your company is large, you could probably afford to hire someone like me, full-time, to handle all this online stuff for you, but small business operators usually don't have the budget for that. That leaves small business operators with a few choices:
Provided you're considering one of the first three options, it never hurts to come to the table armed with some basic knowledge. Unfortunately there's just too much information on the Internet now, and sometimes one page directly contradicts another, so how do you know who or what to believe? Who has the time or the inclination to sit there scouring through all that information anyway?!
Well, as it happens... I do. :-) During my years on the Internet, and in IT management, and setting up and running my own small business, and studying Internet Communications, I've picked up lots of interesting ideas and learned many tips and tricks on the best ways to get things done. So please consider this blog my gift to you. :-)