In 2017 the Yarra Valley Hockey Club approached us to discuss issues with their existing 8 year old Wordpress website - it didn't look great, lots of the content was out of date and/or duplicated, things kept breaking, and key users were being email-spammed. It also didn't come up on any Google searches.
In March 2018, Google announced a change to their algorithms with the snappy title of Mobile-First Indexing. What does this mean? Do you need to do anything?
Recently a client contacted me with a question - "How can I do SEO on my website?" They'd been contacted by one of the many snake oil salesmen lurking around the internet, who'd promised the world for (of course) an exorbitant ongoing monthly fee.
I was happy to advise the client - "You're already doing it!"
No doubt you've been inundated in recent weeks with a bunch of "We're updating our privacy policy" emails, from every website you've ever signed up to (and many you may have forgotten about). This is due to the introduction of a new set of data privacy laws which formally took effect in Europe on 25 May 2018 - the General Data Protection Regulation (GDPR).
According to Shareaholic, in 2017 search outpaced social for referral traffic, for the first time since 2014. In other words, there was more traffic to your website via a Google search (34.8% of site visits), than from social media (25.6%). So does your business still need social media?