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Last week I was lucky enough to attend the Joomla World Conference 2017 in Rome, Italy. This was my second JWC - in 2016 I travelled to Vancouver, Canada to attend #JWC16. That time, I didn't know anybody, which didn't matter because (a) the Joomla community are fantastic and very welcoming and (b) I'm not really the type that is daunted by walking into a room knowing nobody.

Several years ago I wrote a post about the dangers of focussing all your small business efforts on a platform you don't own. That post was prompted after Posterous, a simple blogging service, closed down, to the ire of many users who had built up a following using their very own Posterous URL. But even though that post was written 4 years ago, it's still 100% relevant today.

When you visit a new website for the first time, what's the next thing you do after looking at the home page?

Our statistics show that the next-most-popular page on most websites we've built is often the About page. Yep, who knew?!

Last time, we discussed identity. Now we'll look at what will actually go into your website.

This new release features over 300 improvements to the popular CMS, with two primary major features aimed at developers: the new routing system and the beginning of a forward compatibility layer with Joomla! 4.0. Additionally, two security issues have been resolved. The official Joomla 3.8 Release Announcement can be found here.

Last time, we discussed strategy and planning. Now we'll look at identity.

Traditionally, establishing business identity involved choosing a name, registering it with the approriate authority, developing a logo, and ordering business cards and stationery. But of course today, there are also some technical considerations.

You've got a website, a Facebook Page, Google MyBusiness, and maybe Twitter or Instagram or some other type of social media set up for your business. That's a LOT of places to keep track of. What's the best way to make it all work together?