Last time, we discussed strategy and planning. Now we'll look at identity.
Traditionally, establishing business identity involved choosing a name, registering it with the approriate authority, developing a logo, and ordering business cards and stationery. But of course today, there are also some technical considerations.
You've got a website, a Facebook Page, Google Business Profile, and maybe Twitter or Instagram or some other type of social media set up for your business. That's a LOT of places to keep track of. What's the best way to make it all work together?
Last time, we discussed getting started with a new digital presence, and finding a digital specialist. Today we'll look at some strategy and planning ideas.
Nicky has had an article published in the July 2017 edition of the official Joomla! Community Magazine.
So it's time for a new website for your small business? Excellent!
Before we start, it's important to note that it's not just about "a website" any more. It's about building a cohesive online strategy for your business, which includes a website. So let's call it a digital presence instead of just "a website", OK?