Last time, we discussed getting started with a new digital presence, and finding a digital specialist. Today we'll look at some strategy and planning ideas.
Nicky has had an article published in the July 2017 edition of the official Joomla! Community Magazine.
So it's time for a new website for your small business? Excellent!
Before we start, it's important to note that it's not just about "a website" any more. It's about building a cohesive online strategy for your business, which includes a website. So let's call it a digital presence instead of just "a website", OK?
First of all - what is a brochure website?
If you're of a certain era, you'll remember pre-Internet, glossy corporate brochures which extolled the virtues of a company.
Last month we started signing all clients up for a free Google Business Profile (formerly Google My Business) listing.
Google Business Profile is the 21st century equivalent of a Yellow Pages entry. It's a location-specific entry, which helps people find you online in whatever local area you specify. The listing is utilised in both Google Search and Google Maps. If you don’t create a listing, Google may make one up for you. It is free to create a listing.