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Last time, we discussed identity. Now we'll look at what will actually go into your website.

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Last time, we discussed strategy and planning. Now we'll look at identity.

Traditionally, establishing business identity involved choosing a name, registering it with the approriate authority, developing a logo, and ordering business cards and stationery. But of course today, there are also some technical considerations.

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You've got a website, a Facebook Page, Google MyBusiness, and maybe Twitter or Instagram or some other type of social media set up for your business. That's a LOT of places to keep track of. What's the best way to make it all work together?

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Last time, we discussed getting started with a new digital presence, and finding a digital specialist. Today we'll look at some strategy and planning ideas.

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Nicky has had an article published in the July 2017 edition of the official Joomla! Community Magazine.

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