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A client asked the other day "How do I get onto my Facebook business page?" (I'd previously set it up for him as part of a website development project).

Quick answer - you need a personal Facebook profile first. Then you can create or administer as many pages as you like.

Once the client created a personal Facebook profile, I asked him to "Like" his page. Then I did the following to make him an Admin:

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Over the past week I've been working towards rebranding WebSolutionZ. I've been studying Internet design recently, and I've read some great articles that helped clarify why I needed to make a change.

The old logo was 10+ years old and thrown together by me at a time when I didn't have particularly good design skills. I don't think I fully appreciated at the time that a logo:

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So you've created your business Facebook Page and set up the custom URL. What next?

I use my Facebook business Page to "Like" my clients. This helps to separate my personal profile, which is strictly "non-work", from my business Page. It also means (hopefully) that the client will visit my Page, and reward it with a return "Like".

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WebSolutionZ is now also on Pinterest! Please click below to visit and follow us. Thanks! :)

www.pinterest.com/websolutionz

If you need assistance with your web presence or website, please contact me.

For the last couple of years, I've been encouraging small business owners to set up a Facebook Page, and to use it to funnel information through to their website, with varying degrees of success. In one project during 2013, we managed to get a brand-new community-based not-for-profit website from 0 to over 5000 unique visits in a single month, across a 4 month period, which was a great result for very little financial outlay.

Unfortunately, in December 2013 Facebook changed an algorithm and now the possibility of information posted by a Page being seen by followers has dropped dramatically. Some brand Pages are reporting that post reach has declined by up to 50%.

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All websites should include at least one defined “meta description”. A meta description is a concise explanation of the contents of that page. It is sometimes used by search engines, and also social media sites such as Facebook. Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions between 150 and 160 characters.

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