FAQ

If your website looks outdated, loads slowly, isn’t mobile-friendly or isn’t generating enquiries, it may be time for a review. Here are the signs worth paying attention to.
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A checklist to help business owners prepare for a website project – covering strategy, budget, content, branding and marketing before the build begins.
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Choosing between a CMS and a SaaS platform depends on your situation. Here’s how to think about the two main options most small businesses need to consider.
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Your website timeline depends on several factors, but a basic project typically takes 4-6 weeks. The biggest variable is usually how quickly content and feedback are provided.
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Sometimes clients ask for a refresh when they really need a redesign. Here’s a plain-English explanation of the difference and how to work out which one your business actually needs.
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How easy your website is to update depends mostly on the platform it’s built on – and that’s one of the first things we discuss with new clients.
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Website maintenance depends on the platform you use. CMS websites like WordPress need regular updates. SaaS platforms like Squarespace handle maintenance automatically.
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Yes and no – it depends on the platform. With WordPress you own everything. With SaaS platforms like Squarespace or Shopify, you’re leasing it.
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Before a website project starts, it helps to have your branding sorted – or at least know what you have and what’s missing. Here’s what you’ll need.
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Choosing a domain name is a key step in establishing your business online. It should be available, easy to remember and aligned with your brand identity.
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A website theme defines the overall structure, layout and visual style of your site. We use themes as a starting point, then configure them to suit your business goals and branding.
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Responsive design ensures your website displays correctly on all devices. Google uses mobile-first indexing, so a mobile-friendly site is essential for search visibility.
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Content provision is usually what delays a website project. Here’s how to prepare your text, images and structure so the project runs smoothly and on time.
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SEO improves your website’s visibility in organic search results. Here’s what it involves, how it differs from paid advertising, and why it’s the right starting point for most small businesses.
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Content marketing is publishing useful information that helps potential customers find you, trust you and understand what you do. Here’s a practical starting point for small businesses.
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Email marketing means sending emails to people who have opted in to hear from your business. Here’s a plain-English overview of what it is and how to get started.
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Social media marketing helps small businesses stay visible and connected. Here’s a plain-English guide to choosing the right platform and what to realistically expect from it.
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A Google Business Profile is free and essential for local search visibility. Here’s how to set one up, claim an existing listing and keep it up to date.
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A Facebook Page helps local businesses get found, tagged and shared in community groups. Here’s how to set one up and what to realistically expect from it.
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A Facebook Group builds community around shared interests. Here’s how to create one, link it to your Page and decide whether it’s worth running for your business.
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Google Search Console is a free Google tool that shows how your website is performing in search results, flags technical errors and helps you submit your sitemap. Here’s how to set it up.
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Business email options range from free services with limitations to Google Workspace and Microsoft 365. Here’s a comparison to help you choose the right setup for your business.
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A CMS like WordPress or Joomla lets you manage and customise your website with full ownership and control. Here’s how it works and whether it’s right for your business.
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SaaS platforms like Squarespace, Shopify and Wix offer quick setup and easy management with no coding required. Here’s how they compare and which suits most small businesses.
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Google Workspace gives small businesses professional email, shared drives, calendars and collaboration tools under their own domain name. Here’s what’s included and whether it suits your business.
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Cloud storage keeps your business files accessible from anywhere and reduces the risk of losing data. Here’s how the main platforms compare and how to use them properly.
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VoIP gives small businesses a professional landline number that rings through to a mobile or desktop app – no physical phone line required. Here’s how it works and whether it suits your business.
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AI tools can save small businesses time on content, research and repetitive tasks – but they work best when your digital foundations are already in order. Here’s a plain-English guide to what they actually do and where to start.
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Choosing the right AI tool starts with the task you’re trying to make easier – and being honest about whether your digital foundations are ready. Here’s a practical guide to evaluating your options without getting overwhelmed.
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Generic AI content sounds generic because the tool doesn’t know your business. Here’s what personalising AI actually involves and how to get output that actually sounds like you.
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Cyber security protects your website, email and business data from unauthorised access. Small businesses are frequently targeted – here’s what the basics look like and where to start.
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Most website security problems are invisible until something goes wrong. Here’s a plain-English checklist of what to look for and when to get help.
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