We’ve been creating websites for clients of all sizes since 2006. Over time we’ve developed a checklist to assist business owners in getting started with their digital project.
If this is your first time planning a website, you may also like to review our Website Planning FAQs.
1. Make Time
Creating a successful digital presence requires teamwork. We know you have a business to run, but so do we.
If you don’t have time to complete this project, consider delegating full project control to someone who does. This ensures your website is completed efficiently and without delays.
2. Strategy and Planning
One of the main reasons a project fails is lack of planning. Before starting a website, it helps to define these key elements:
- WHO - Identify your target audience and how they interact online.
- WHAT - Define your business goals and measurable success indicators.
- HOW - Plan how best to communicate with your audience to achieve these goals.
A strong strategy ensures your website works for your business, not just as an online placeholder.
3. Set A Budget
Your website should be seen as an investment, not just a cost. A well-designed digital presence can support your business long-term.
We follow a structured strategy to deliver custom solutions that offer good value and a positive return on investment. We can also provide ongoing support after your website is launched.
4. Establish Your Business Identity
Your business identity is more than just a name and logo - it influences how customers perceive your brand. Important steps include::
- Registering a business name and obtaining an ABN/ACN.
- Securing a domain name that matches your brand and is easy to remember.
- Setting up professional email accounts for consistency and credibility.
- Claiming social media handles to protect your brand identify.
More information: Planning a New Website - Establish Your Identity
5. Artwork, Content & Images
A strong website requires clear branding, high-quality content and engaging visuals.
Artwork
- Develop a logo and branding that reflects your business.
- Organise business stationery, signage and marketing materials.
- Research website design ideas and competitor websites.
Content
Your website content needs to clearly communicate your value while being SEO-friendly. Consider:
- What key points should be highlighted on the home page.
- How your About page builds credibility and trust.
- Clear descriptions of products and services.
- Testimonials, case studies and customer reviews.
- Contact details that make it easy for visitors to reach you.
Providing content early helps streamline the project and avoids delays.
Images
A professional website needs high-quality visuals. Poor-quality images can make even the best website look unprofessional.
- Aim for at least one high-quality image per page.
- Consider professional photography or high-resolution stock images.
6. Build a Website Designed for SEO & AI Search
SEO helps search engines find your website, while structured content improves AI-driven search visibility. A well-optimised website makes it easier for potential customers to discover your business.
- Getting SEO right can be game-changing.
7. Develop a Marketing Strategy
A website should align with your business goals and customer needs. Before creating content, clarify:
- What outcomes you want from your digital presence.
- How your website fits into a broader marketing plan.
8. Develop a Social Media strategy
Social media should be intentional, not random. Choose the platforms that best support your business objectives and plan how to engage your audience effectively.
Where to Next?
If you’re ready to move forward, please contact us to discuss your requirements.