Your website is your digital storefront, and if it’s outdated or ineffective, it could be costing you customers. Here are key signs that indicate it's time for an upgrade.
1. It Looks Outdated
If your website looks like it hasn’t been refreshed in years, visitors might assume your business is outdated too. A modern, professional design builds trust and credibility, while an old-fashioned look can drive customers away.
2. It Doesn’t Work Well on Mobile Devices
More than half of all website traffic comes from mobile users. If your site is hard to navigate on a phone or doesn’t adjust properly to different screen sizes, you're losing potential customers. A mobile-friendly design is essential.
3. It Loads Slowly
Website speed impacts user experience and search rankings. If your pages take more than a few seconds to load, visitors may leave before they even see your content. An optimised site keeps users engaged and improves conversions.
4. Customers Can’t Find You Online
Your website should be search engine optimised (SEO) so potential customers can find you. If your site isn’t appearing in search results or ranks poorly for important keywords, it may need a redesign with better SEO strategies.
5. It’s Difficult to Update
A business website should be easy to manage and update. If adding content, changing details or fixing errors requires excessive effort (or you’re stuck with an outdated CMS), upgrading to a modern platform can save time and hassle.
6. It Doesn’t Align With Your Brand or Business Goals
Businesses evolve, and your website should reflect that. If your offerings, branding or goals have changed but your website hasn’t, it may no longer accurately represent your business.
7. It’s Not Generating Leads or Sales
Your website should be helping your business grow. If visitors aren’t contacting you, signing up or making purchases, something isn’t working. A well-designed, strategic website can increase conversions and bring in more business.
Need Help?
If your website is showing these signs, it might be time for a redesign or upgrade. We can assess your current site and provide recommendations tailored to your business needs. Contact us today to discuss your requirements.