A Facebook Page allows businesses, public figures and organisations to build and connect with their audience while managing their professional presence on Facebook.
Why create a Facebook Page?
- Establishes brand credibility and visibility.
- Enables direct engagement with customers.
- Provides access to Facebook Ads and analytics.
- Allows integration with Instagram Business for cross-platform management.
How to create a Facebook Page
To create a Facebook Page, you first need a personal Facebook account. If you don’t have one, visit Facebook to sign up.
Step 1: Choose your Page type
There are now two ways to create a Facebook Page:
- Via the Pages menu - click Pages in the sidebar and follow the setup prompts.
- Through Meta for Business (formerly Facebook Business Suite) - create a Business Page.
Using Meta for Business allows you to manage a business Instagram account and advertising campaigns from one dashboard.
Step 2: Set up your Page
Facebook will guide you through the setup process, including:
- Adding your business name, category and description.
- Uploading a logo and cover image.
- Setting up contact details and operating hours.
- Customising your call-to-action button (e.g. Contact Us, Shop Now).
Step 3: Optimise your Page
Once created, enhance your Page by:
- Posting regularly to engage followers.
- Using Facebook Insights to track performance.
- Responding to messages and comments to build trust.
- Linking Instagram for cross-platform marketing.
2025 Updates to Facebook Pages
- AI-powered post suggestions to improve engagement.
- WhatsApp integration for direct customer messaging.
- Enhanced business verification for credibility.
- New ad formats for better audience targeting.
Need help?
If you require assistance with setting up your Page, please contact us for guidance.