Google Business Profile (formerly Google My Business) allows businesses to manage their presence across Google Search and Maps. It is free to use and helps improve local visibility.
Why do you need one?
A Google Business Profile enhances your local search ranking, making it easier for customers to find and engage with your business.
How to create a Google Business Profile
To set up your profile, visit Google Business Profile.
Step 1: Sign in or create an account
- If you already have a Google account for your business, click Sign in.
- If you don’t, click Manage Now and follow the prompts to create an account.
- You can now create an account using a non-Google/Gmail email address.
Step 2: Set up your business profile
Google will guide you through the setup process, including:
- Adding your business name, category, and location.
- Uploading a logo and images.
- Writing a business description.
- Setting up contact details and operating hours.
You can skip steps if unsure - everything can be updated later.
Step 3: Verification
Google requires business verification to confirm legitimacy. This may involve:
- Phone verification.
- Email verification.
- Video verification.
Once verified, your profile will be visible in Google Search and Maps.
Managing your profile
After setup, consider downloading the Google Business Profile app to manage your page from your phone.
2025 Updates to Google Business Profile
- WhatsApp integration for instant customer communication.
- AI-generated posts to enhance engagement.
- QR codes for reviews to boost credibility.
- Improved verification process to prevent spam.
Need help?
If you require assistance with setting up your Google Business Profile, please contact us for guidance.