First of all - what is SEO? Well, there's SEO, and there's SEM, and it's important to understand the difference.
Search Engine Optimisation (SEO)
SEO is Search Engine Optimisation. Search engines want to provide the best results for user queries. SEO is about making your website easy for search engines to find, understand and index, so you can be included in their best results.
Search Engine Marketing (SEM)
SEM is Search Engine Marketing. This is about purchasing ad space so your website will appear in relevant search results.
The goal should be to get SEO right, then boost SEO with effective, planned and cost-effective SEM as required.
Today, it's pretty easy to build a quick, cheap website using one of the many website builders out there. The downside to a cheap website is, it often isn't planned with SEO in mind, and this can end up costing your business a lot of money in the long run.
Here's an analogy - "It's like hanging the Mona Lisa in a locked room". Your website may LOOK magnificent, but it also needs to WORK for you - people need to be able to find it. So it's important to make sure the SEO is set up properly right from the beginning.
The good news is, one of the BIG benefits of Joomla is inbuilt SEO. Each page can be appropriately tagged for search engine indexing, URLs are Search Engine Friendly (SEF) at the flick of a switch, and once the site has an SSL certificate installed, is mobile-optimised, has a Site Map, a Google My Business listing, and a bunch of other things, you're well on the way to good SEO.
If your website is well designed, you're ALREADY doing SEO!
Once your website's SEO is performing - your site has been successfully indexed and can be found on Google/Bing - then it's a good time to start discussing SEM. Click here for more information, or contact us to discuss your requirements.
For more information about SEO, you may find these links useful: