A website template/theme controls the branding, layout, and overall “look and feel” of your site.
Different platforms may call it a template or a theme, but they mean the same thing.
Templates and themes define website elements such as:
- Layout: structure and positioning of content
- Logo and navigation: placement and styling of menus and branding
- Mobile responsiveness: how the site adapts across different screen sizes
- Fonts and colours: typography and colour schemes that align with your brand identity
How Do We Choose the Right One?
When we start a project, one of the first questions we’ll ask is for you to provide your current branding, along with examples of existing websites you like - competitors or simply businesses with a style you admire.
This helps us understand the visual identity you want for your website.
What to Look For in a Template or Theme
Choosing the right template or theme can be tricky because it’s hard to visualise it with your own brand elements.
Tips for selecting the best option:
- Find a design close to your ideal layout: while most aspects can be adjusted, fewer modifications mean faster delivery and lower costs
- Focus on usability: ensure the template or theme supports easy navigation and readability
- Prioritise mobile-friendliness: your website must look good and function well on all devices
- Align with your branding: choose styles that complement your existing logo, colour palette, and industry
The more changes required, the longer the project takes and the higher the costs.
If you need guidance, contact us for more information.