Name: Natural Life Foods
Project: New website
Status: Complete, May 2022
Natural Life Foods is an Australian company based in Melbourne Victoria which pioneered the commercial preparation of traditional Bircher muesli.
This project was to develop a new business website for Natural Life Foods. The existing website was outdated and insecure, and no SEO had been performed so the site was largely invisible.
The client was generally happy with the overall look and feel of the site and much of the content. The age of the site and overall lack of SEO implementation meant it was more efficient to build a new site and migrate content, rather than try to fix the existing site.
We added end user functionality including a Contact page form and a Request Samples form. Internally, all content was reviewed and the site structure was rearranged to correctly adhere to basic SEO principles, including more internal and external linking. A newsletter has been implemented which captures all contact email addresses, and a site map was configured and submitted to Google Search Console. The site is now also correctly configured in Google Analytics.
The site structure includes a simple primary navigation, invididual product pages which are now also configured in Google Business Profile, and a blog.
Wordpress 6 website using Gutenberg and Gantry 5 Helium customised responsive template.