Name: Ivanhoe 3079 Community Facebook Page
Project: Development of a community-based Facebook page
Status: Commenced April 2020
Ivanhoe is a north-eastern suburb in the city of Banyule in Melbourne, Victoria. Many surrounding suburbs have an established "SuburbPostcode" style page on Facebook but Ivanhoe did not, so we created one for the local community.
The initial response was good. We currently have 3 volunteer page administrators of various demographics who live within the suburb. As at February 2021, the Page had 800+ Page Likes and almost 1000 Page followers, including many local businesses.
WebSolutionZ donated a Facebook ad campaign in May 2020 to help boost initial numbers. This campaign was targetted at those who live within postcode 3079 and over the age of 25, with no other interests or demographics defined. A policy was defined and provided to Page administrators, which includes acceptable content and what to avoid, and how to check the Page Insights to ascertain what types of post are popular for future use. Apart from this initial ad campaign, growth has been entirely organic.
As there are several local trader associations within the area which focus on retail, it was important that our page not be seen as a competitor. We sometimes share their content with proper accreditation. The primary goal of the page is community, not profit. Acceptable content includes primarily local content or content which may be of interest to the local community, maintain positivity and do not allow content which may be divisive or cause conflict. We strategically space business posts with non-business, and try to not favour those businesses which have a stronger social media presence and post more frequently than others. Within a few short weeks, the Page started to receive requests from within the community to share content.