Name: Ivanhoe 3079 Community Facebook Page
Project: Development of a community-based Facebook page
Status: Commenced April 2020
Ivanhoe is a north-eastern suburb in the city of Banyule in Melbourne, Victoria. Many surrounding suburbs have an established "SuburbPostcode" style page on Facebook but Ivanhoe did not, so we created one for the local community.
The initial response was good. We currently have 4 page administrators from various parts of the suburb, including one we did not know previously but who was an enthusiastic contributor to the Page early on. As at May 2020, the Page had 400+ Page Likes and 500+ Page followers, including many local businesses. The Page has followed as many local businesses within the 3079 postcode area as we have been able to find.
WebSolutionZ donated a Facebook ad campaign to help boost initial numbers. This campaign was targetted purely at those who live within postcode 3079 and over the age of 25, with no other interests or demographics defined. We also helped to define a policy and focus for the other Page administrators, which includes acceptable content and what to avoid, how to check the Page Insights to ascertain what types of post are popular for future use.
As there are several local trader associations within the area which focus on retail, we are careful not to be seen to be competing with them, and sometimes share their content with proper accreditation. The goal of the page is community, not profit. Acceptable content includes primarily local content or content which may be of interest to the local community, maintain positivity and do not allow content which may be divisive or cause conflict. We are careful to space business posts with non-business, and we try hard to not favour those businesses which have a stronger social media presence and post more frequently than others. Within a few short weeks, the Page started to receive requests from within the community to share content.