Digital Strategy is the application of digital technologies to business models. We help clients identify opportunities, find value and create new businesses by harnessing the power of digital.
In 2015-2016, the Australian Bureau of Statistics identified that only 31% of Australian businesses - approximately 1 in 3 - had both a social media and web presence. Yet according to Business Victoria, it's essential for every business to have a digital strategy.
What are you waiting for?
We understand that every organisation is unique, and we provide professional digital solutions designed to meet each client's individual needs.
Our initial consultation is free - and we'll ask a lot of questions! This ensures we gain a good overview of your business goals and requirements, and can start to design the best solution to meet your needs.
We follow a defined Process to make sure our projects are successful. We're not just web designers - we have extensive experience in Digital Strategy, Project Management and Internet Communications, and we use all of these skills to deliver a complete, customised digital solution.
Set up your own store and sell online.
We can set you up with the best online store option for your business, one you can self-manage. Or if you prefer, we can provide ongoing assistance to help you manage it.
All ecommerce websites are mobile friendly and fully secure, to provide safe and secure online purchasing to your customers.
Branding is more than just a logo. A company brand defines how your customers perceive you.
If you're starting a new business, creation of a brand identity is one of the first things you should do. If you've been in business for a while, it may be worth revisiting your brand identity to make sure it's right for where your business is currently at.
Words matter. Well-organised and planned website content is key to your website's ongoing success.
If your web content is well written and well organised, it's easy to find, use and re-use as part of your organisation's information sharing or marketing strategy.
The best reason to create good content is because Google rewards it - there are SEO benefits. But it also benefits your visitors - if they find what they're looking for with you, they won't go elsewhere. Regular, fresh content is one of the keys to your website's success.
A domain name is the website address. It is used to identify particular web pages. For instance, our website's domain name is WebSolutionZ.com.au.
You will need a domain name to run a website. If you don't already have one, we can register domain name(s) for you at very competitive prices.
We can also transfer existing domain names into our management console, if it's easier for you to keep all your "web" stuff together.
Web hosting is the account on the Internet where your website is published so that others can see it. The Domain Name points to this location.
We can manage your website hosting needs, as part of your website development project.
We currently offer several levels of managed hosting, which includes Website Support, Maintenance and Security. Pricing is competitive with current industry charges.
Once a CMS Website Development Project is complete, it isn't "set and forget". Security updates are released regularly, and it is very important these are implemented in a timely manner to ensure the ongoing success and security of your website.
WebSolutionZ have over 25 years experience in technical IT and web support. To ensure the ongoing safety of your website, WebSolutionZ offers a managed CMS Website Support, Maintenance and Security solution.
Email is one of those "simple" things that can actually get quite complicated. This is because there are free options which come with limitations, and paid options which come a lot of choices!
Like our other services, our first step is to spend some time asking questions to ensure we have a good understanding of your business goals and requirements, and can design the best email solution to meet your needs.
We are specialists in the Joomla Content Management System (CMS).
A CMS is used for web content management, allowing multiple contributors to create, edit, collaborate and publish digital content.
Content Management is like a set of filing cabinets - if it's set up properly, it's easy for everyone to find, use and re-use content as part of an organisation's information sharing or marketing strategy.
Social Media didn't exist as a business tool until a few years ago, so it can be a challenge to know where to start. How does it all work? Which one(s) to use? Do I have to?? What should I post? When? How?
Social media enables business to connect in positive ways with consumers and the people who influence them. It can be used to attract and build relationships with customers, and increase brand awareness. Social media is great for building trust - and consumers do business with brands they trust.
So where do you start?
Email marketing is one of the most effective marketing strategies available. It allows you to communicate directly with your clients in a highly personalised way.
Email is a reliable and cost effective form of communication between your brand and your customer. It has a high return on investment rate, and is relatively simple to manage once it is set up correctly.
Optimise Your Online Presence To Get Results!
Our Website Packages include built-in Search Engine Optimisation (SEO).
To further enhance your small business opportunities, we also offer customised Search Engine Marketing (SEM).
What is the difference?
Training is a really important part of owning a website - you need to know how to add new content to keep your customers coming back.
Although we can no longer offer face-to-face training, we can provide online training via Zoom or Skype if required.
Additionally, most website software providers now offer free online training resources, which site owners can watch in their own time.
A picture is worth a thousand words! If you're selling online, it's really important that your images 'POP'! But even if you're not selling products, the imagery on your website can be the difference between a professional look, or an amateur one.
We use Adobe Photoshop and Adobe Illustrator to provide digital optimisation and editing services, including: