Social media enables business to connect in positive ways with consumers and the people who influence them.
It can be used to attract and build relationships with customers, and increase brand awareness. Social media is great for building trust - and consumers do business with brands they trust.
Social Media didn't exist as a business tool until a few years ago and now it's important. Where do you start? How does it all work? Which platform(s) to use? Do I have to?? What should I post? When? How?
Did you know that 64% of consumers (almost 2/3rds) will be more likely to trust a brand if they interact with consumers in a positive way on social media? Sensis Social Media report
The first and most important thing is to understand your business goals and target audience. Know exactly who you're talking to, and how best to communicate with them.
THEN work out which tools will best help achieve those goals. There's nothing to be gained by setting up a social media account, without first knowing exactly what you would like to achieve out of it, who you want to communicate with, and how you'll go about doing that.
Although social media is designed to be easy to use, as a business owner you will gain the best results if you have a good understanding of the steps required, and the best order to perform them in, to maximise value to your business.
When we help clients with Social Media marketing, we usually start with:
- An analysis of your organisation (it's important to know WHY you're doing all this!).
- Determination of the best platforms which will help your organisation realise its goals. These may include Facebook, Google Business Profile, Twitter, LinkedIn, Instagram, Pinterest, YouTube, or something else.
- Create and configure identified social media accounts.
- Create and configure required advertising accounts.
- Set up your first ad campaign (if required).
- Provide training.
We've provided some links to getting started with Social Media below.
If you'd like to see our work, please visit our Portfolio.