A strong brand identity starts with professional graphics that help your business stand out online.
Before a website project starts, it helps to have your branding sorted – or at least know what you have and what’s missing. Here’s what you’ll need.
Logo
A high-quality logo is essential for creating a consistent brand presence across digital and printed materials.
To ensure a polished digital presence, you’ll need two high-resolution logo versions:
- Full-size logo – the main version used on your website.
- Square version – used for social media profile images and favicons.
Your logo should be clear, scalable and versatile, so it looks sharp across web, print and mobile platforms.
Colours and Style Guide
Choosing colours for your website requires careful planning to maintain brand consistency.
Ideally, your business will have a style guide that defines:
- Colour palette and how colours should be used.
- Logo positioning and variations.
- Typography and font choices.
- Image guidelines for website and marketing materials.
A style guide helps create a recognisable brand identity and ensures all content aligns with your business image.
Images
Strong visuals enhance user engagement. Aim for at least one high-quality image per page to maintain a professional look.
Consider using:
- Custom brand photography to add authenticity.
- Stock images that complement your business theme.
- Optimised images for fast-loading pages and better SEO.
Need help refining your branding?
We offer Website Design & Development and Communications & Marketing services to help you create a consistent and professional online presence.