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Insights on websites, strategy and communications
Explore articles, updates and practical advice on digital strategy, website development, SEO and content marketing – written for Australian SMEs and organisations.
Help! My website is not the same for everyone 😱
A business owner checks their own website from home and it looks fine. A customer rings to say the site won’t load, or looks wrong, or shows information from months ago. The owner checks again and still can’t see what the customer is talking about. What is going on? This is one of the more…
What to do if your website’s been hacked
The website looks fine when you check it. A customer says it looks broken, or shows something odd, or won’t load properly for them. Emails have stopped arriving, or bounce…
Google search is sending less traffic to small business websites
Someone asked me over coffee recently where they should be advertising their business these days. Google, social media, influencers? It’s a good question and the answer is something of a…
Privacy law is changing for small businesses
Most small businesses in Australia assume privacy law doesn’t apply to them, and for a long time that’s largely been true. Businesses with annual turnover under $3 million have generally…
AI tools and your business data
If you’re using AI tools regularly for business, it’s worth understanding where the information you put into them actually goes. Anthropic recently published research on how Australians use Claude. Australia…
