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Insights on websites, strategy and communications
Explore articles, updates and practical advice on digital strategy, website development, SEO and content marketing – written for Australian SMEs and organisations.
What to do if your website’s been hacked
The website looks fine when you check it. A customer says it looks broken, or shows something odd, or won’t load properly for them. Emails have stopped arriving, or bounce for no obvious reason. When you ask the person who built the site to look into it, the answer is vague, slow, or comes with…
Google search is sending less traffic to small business websites
Someone asked me over coffee recently where they should be advertising their business these days. Google, social media, influencers? It’s a good question and the answer is something of a…
Privacy law is changing for small businesses
Most small businesses in Australia assume privacy law doesn’t apply to them, and for a long time that’s largely been true. Businesses with annual turnover under $3 million have generally…
AI tools and your business data
If you’re using AI tools regularly for business, it’s worth understanding where the information you put into them actually goes. Anthropic recently published research on how Australians use Claude. Australia…
Has your word of mouth network gone quiet?
For a lot of small businesses, word of mouth has always been enough. A good reputation, a handful of people who know your work and will say so – that’s…
