Common questions
From strategy, planning, design, development, branding, marketing, communications and SEO, we answer common questions to help you plan, manage and grow your digital presence.
Getting Started with Website Planning
How do I know if my business needs a new website?

If your website looks outdated, loads slowly, doesn’t work well on mobile or isn’t generating leads, it may be time for an upgrade. A modern, well-structured site can improve visibility, usability and conversions.
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Are you ready to start a website project?

A successful website project starts with planning, clear goals and enough time to commit. If you’re ready to move forward, we can guide you through each step.
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What is the best website platform for your business?

Choosing between a CMS and a SaaS platform depends on your business needs, technical skills and long-term goals. We work with both and can help you decide which option suits you best.
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How long does it take to get my new website?

Most basic websites take around 4–6 weeks to complete, but timelines depend on how quickly content and feedback are provided. We’ll guide you through each step.
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How easy is it to update my website by myself?

SaaS websites are generally easier to update, while CMS platforms offer more flexibility but may require a learning curve. We’ll help you choose a platform that suits your skills and business needs.
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How much maintenance does a website need?

CMS websites need regular updates for security and performance, while SaaS platforms handle most maintenance for you. We’ll help you choose a setup that suits your business.
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Do I own my website?

SaaS websites are leased through a subscription, while CMS websites are self-hosted and fully owned. If control and flexibility matter, a CMS is the better option.
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Design, Branding & Content
What branding elements do I need?

A strong brand starts with a clear logo, consistent colours and high-quality images. These elements help your website look professional and build trust with visitors.
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What to consider when registering a domain name

Choose a domain name that reflects your brand and is easy to remember. If you serve Australian customers, .au or .com.au are preferred. We can help you select and register the right domain.
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What is a template or theme?

A website theme defines the layout, style and branding of your site. We’ll configure the right design based on your goals and visual preferences.
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What is responsive design?

Responsive design ensures your website adjusts to different screen sizes, providing a consistent experience across mobile, tablet and desktop. It’s essential for usability and search visibility.
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What email options are available?

Email options range from free services to cloud-based business platforms. CMS websites may use cPanel-based email, while SaaS platforms typically require external email hosting.
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How to provide content to your web developer

To build your website, we need clear content – words, images and layout preferences. We’ll guide you through the process and help structure your ideas.
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Digital Marketing & SEO
SEO and SEM

SEO improves your visibility in organic search results, while SEM uses paid ads to boost reach. Both are essential for a strong digital strategy.
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Content Marketing

Content marketing builds trust, improves search visibility and drives engagement. A strong strategy helps position your business as an industry leader.
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Email Marketing

Email marketing helps nurture leads, build loyalty and drive conversions. A strong strategy keeps your business top-of-mind and delivers high ROI.
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Social Media Marketing

Social media marketing helps build brand awareness, drive engagement and connect with your audience. A strong strategy improves visibility and customer loyalty.
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Creating a Google Business Profile

A Google Business Profile helps customers find your business in Google Search and Maps. It’s free to set up and improves local visibility.
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Creating a Facebook Page

A Facebook Page helps your business connect with customers, build credibility and manage your online presence.
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Creating a Facebook Group

A Facebook Group helps build community, encourage engagement and foster brand loyalty. You can link it to your Page for better visibility.
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Technology
What is a CMS? (WordPress & Joomla)

A CMS like WordPress or Joomla lets you manage website content and customise your site to suit your business needs. It’s a flexible option for businesses that want control and scalability.
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What is a SaaS? (Squarespace, Shopify & Wix)

SaaS platforms like Squarespace, Shopify and Wix offer quick setup and easy management with no coding required. They’re ideal for small businesses that want a simple website without ongoing technical upkeep.
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Ecommerce – what do I need to consider?

A successful online store needs more than just products. You’ll need clear pricing, shipping options, payment methods and a smooth checkout process. We can help configure the right setup for your business.
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