Facebook Groups provide a space for people to connect over shared interests, whether for business, community engagement or networking.
Why create a Facebook Group?
A Facebook Group works differently from a Facebook Page. A Page is your public business presence – a Group is a community space where members can discuss, share and connect around a common interest or location.
For local businesses, the most useful Groups are often ones you don’t create yourself – they’re the neighbourhood and suburb Groups that already exist in your area. Getting your business known in those Groups, whether through members tagging you or sharing your content, is some of the most effective word of mouth available on Facebook.
That said, some businesses do benefit from running their own Group – a community of customers, a local interest group, or a support space around a specific topic. Whether it makes sense depends on whether you have the time and content to keep it active.
See also: Creating a Facebook Page
How to create a Facebook Group
To create a Facebook Group, you first need a personal Facebook account. If you don’t have one, visit Facebook to sign up.
Step 1: Create your Group
Groups can only be created through the Groups menu on Facebook.
- Click Groups in the sidebar and follow the setup prompts.
- Choose a name for your Group and choose a Public or Private setting.
- Upload a cover image and write a description.
- Set membership rules and admin permissions if required.
Step 2: Link your Group to your Facebook Page (optional)
While Groups cannot be created within Meta for Business, you can link an existing Group to a Facebook Page for better visibility and management.
- Open your Facebook Page and go to Settings.
- Click Linked Accounts and select Groups.
- Choose the Group you want to connect.
- Manage Group interactions through Meta Business Suite.
Step 3: Optimise your Group
Once created, enhance your Group by:
- Posting regularly to encourage discussions.
- Moderating conversations to maintain a positive environment.
- Using Facebook Group Insights to track engagement.
- AI-generated moderation suggestions are available to help filter spam – worth enabling for larger or more active Groups.
- New engagement badges can help reward active members if community building is a priority.
Need help?
We offer Communications & Marketing services to help you set up, optimise and manage your Facebook presene.