Choosing a website platform is one of the first decisions in any new website project, and there are more options now than ever. Rather than covering every possibility, here’s how we think about the two main approaches most small businesses need to consider.
We focus on two of the most popular approaches – Content Management Systems (CMS) and Software as a Service (SaaS).
Choosing Between CMS and SaaS
When we started building websites professionally in 2006, self-hosted CMS websites were the best option available. Systems like WordPress, Joomla and Drupal offer flexibility, advanced features and full ownership – ideal for businesses that need customisation, multiple users or complex workflows.
In recent years, SaaS platforms like Shopify and Squarespace have become a genuine alternative for small businesses. They’re easier to manage day-to-day, handle their own security and maintenance, and suit organisations that want a capable website without the technical overhead. The trade-off is less flexibility and you’re leasing rather than owning.
Neither is universally better. The right answer depends on your situation.
Platform Comparison – CMS v SaaS Websites
Content Management System (CMS)
- Add your own content
- Add your own logo/design
- Learning curve to build yourself
- Multiple page layouts
- Content management, can create many levels of content
- Use and reuse content in multiple places
- Template/theme easier to change
- Multiple users, different security levels
- DIY SEO from basic to extensive
- Social media integration
- Core software is free
- 3rd party extensions available free/paid
- Install on own server/paid hosting account, can be moved
- Wide range of options to add new functionality later
- Own your website
- Download/backup/move site as required
- Requires ongoing maintenance/updates
- Highly configurable and extendable
- Control over site speed (host in AU or international)
- Access to SQL database
- Collect payments via most payment providers
- Online training resources (crowd-sourced)
- No provided smartphone apps
Software as a Service (SaaS)
- Add your own content
- Add your own logo/design
- Simple to use, small learning curve
- Multiple page layouts
- Website page builder
- Limited ability to use and reuse content in multiple places
- Template/theme difficult/impossible to change once started
- Limited security levels
- Basic SEO integrated
- Social media integration
- Monthly subscription
- 3rd party extensions available free/paid
- Proprietary platform, can’t be moved
- New functionality dependent on platform and package
- Lease your website
- Site only online while subscription is current
- No ongoing maintenance/updates (managed by platform)
- Limited to platform boundaries
- Site speed dependant on platform/server location
- No database access
- Collect payments via most payment providers
- Online training resources (provided by platform)
- Free smartphone apps
Not sure which platform is right for your business? Get in touch and we’ll help you choose a solution that fits your goals and workflow.