Several years ago I wrote a post about the dangers of focussing all your small business efforts on a platform you don't own.
When you visit a new website for the first time, what's the next thing you do after looking at the home page?
Our statistics show that the next-most-popular page on most websites we've built is often the About page. Yep, who knew?!
Last time, we discussed identity. Now we'll look at what will actually go into your website.
Last time, we discussed strategy and planning. Now we'll look at identity.
Traditionally, establishing business identity involved choosing a name, registering it with the approriate authority, developing a logo, and ordering business cards and stationery. But of course today, there are also some technical considerations.
You've got a website, a Facebook Page, Google MyBusiness, and maybe Twitter or Instagram or some other type of social media set up for your business. That's a LOT of places to keep track of. What's the best way to make it all work together?