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When you visit a new website for the first time, what's the next thing you do after looking at the home page?

Our statistics show that the next-most-popular page on most websites we've built is often the About page. Yep, who knew?!

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Last time, we discussed identity. Now we'll look at what will actually go into your website.

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Last time, we discussed strategy and planning. Now we'll look at identity.

Traditionally, establishing business identity involved choosing a name, registering it with the approriate authority, developing a logo, and ordering business cards and stationery. But of course today, there are also some technical considerations.

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You've got a website, a Facebook Page, Google MyBusiness, and maybe Twitter or Instagram or some other type of social media set up for your business. That's a LOT of places to keep track of. What's the best way to make it all work together?

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