Last time, we discussed getting started with a new digital presence, and finding a digital specialist. Today we'll look at some strategy and planning ideas.
One of the main reasons a project will fail is a lack of planning. Most people don't just jump in and buy a new house, or go on a holiday, or start a new business, without some research and planning first, right?
Nicky has had an article published in the July 2017 edition of the official Joomla! Community Magazine.
JoomlaDay Australia 2017 was held in Sydney on 17 and 18 June 2017. This was our first JoomlaDay "Australia" (rather than Melbourne, Sydney, Brisbane, etc), and was organised via a joint committee comprising Joomlers from most states in Australia, in an effort to bring the Australian Joomla! User community a little closer together.
Click here to read her JoomlaDay Australia 2017 Recap on the JCM.
So it's time for a new website for your small business? Excellent!
Before we start, it's important to note that in 2017, it's not just about "a website" any more - it's also about social media, content, marketing, search engines, and a bunch of other things that all tie together to form a cohesive online strategy for your business. So let's call it a digital presence instead of just "a website", OK?
According to Business Victoria, it's essential for every business to have a digital presence. But this can be quite daunting for many small business owners, particularly those whose expertise may not be in the digital arena. Where do you start?
In this series of articles, we'll go through some key areas to help prepare you for what lies ahead...
WebSolutionZ has recently implemented a system called WHMCS (Web Host Manager Complete Solution), an all-in-one client management, billing and support solution for online businesses. It automates a lot of things that until now we've managed manually, which means we can start to offer additional services.
First of all - what is a brochure website?
If you're of a certain era, you'll remember pre-Internet, glossy corporate brochures which extolled the virtues of a company. Then in the early 2000's when business websites started to become a thing, most companies just transferred the contents of their brochure directly onto their website. The brochures were designed to show off the company, establish legitimacy and encourage trust.
Last month we started signing all clients up for a free Google My Business listing.
Google My Business is the 21st century equivalent of a Yellow Pages entry. It's a location-specific entry, which helps people find you online in whatever local area you specify. The listing is utilised in both Google Search and Google Maps. If you don’t create a listing, Google may make one up for you. It is free to create a listing.
Recently we embarked on an evaluation of three Joomla! website management tools, with a view to offering managed website maintenance to our clients in 2017: