Why you shouldn't put all your online eggs into one basket YOU DON'T OWN
Recently, Posterous announced on their blog that they were closing down on 30th April 2013. Many of you may not have even heard of Posterous, but as a quick explanation - it was a blogging social network that was positioned somewhere between Twitter (a 160 character micro-blog service) and a full-blown blog such as this one.
Occasionally I'm asked by some of the small business operators I meet "Do I really need my own website? Can't I just set up a Facebook Page?"
The answer is YES, you do need a website. AND yes, you need a Facebook Page. But if you spend time and money just creating a magnificent social media presence, and that particular social network "does a MySpace", then your time and money is wasted, and your web presence may disappear quite rapidly.
I'm not saying you shouldn't utilise social media - you absolutely should. But it should be set up as part of an overall web presence, in conjunction with a personalised website, with links pointing back to that website. Imagine that the website is the centre of a spider web, and all other social media points back to it.
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