We’ve been creating websites for businesses of all sizes since 2006. Over time, we’ve developed a checklist to help business owners get started with their digital project.
1. Make Time
Creating a successful website requires collaboration. We know you have a business to run, but so do we. If you don’t have time to commit to the project, consider delegating it to someone who does. This helps ensure the website is completed efficiently and without delays.
2. Strategy and Planning
One of the main reasons a project fails is lack of planning. Before starting, define these key elements:
- WHO – Identify your target audience and how they interact online.
- WHAT – Define your business goals and how you’ll measure success.
- HOW – Plan how best to communicate with your audience to achieve those goals.
A strong strategy ensures your website works for your business, not just acts as an online placeholder.
3. Set A Budget
Your website should be seen as an investment. A well-designed digital presence can support your business long-term. We follow a structured approach to deliver custom solutions that offer good value and a positive return. We also offer ongoing support after launch.
4. Establish Your Business Identity
Your business identity is more than just a name and logo. It influences how customers perceive your brand. Key steps include:
- Registering a business name and obtaining an ABN/ACN.
- Securing a domain name that matches your brand.
- Setting up professional email accounts.
- Claiming social media handles to protect your brand identity.
5. Artwork, Content & Images
A strong website requires clear branding, high-quality content and engaging visuals.
Artwork
- Develop a logo and branding that reflects your business.
- Organise business stationery, signage and marketing materials.
- Research design ideas and competitor websites.
Content
Your website content should clearly communicate your value and be SEO-friendly. Consider:
- What key points to highlight on the home page.
- How your About page builds credibility and trust.
- Clear descriptions of products and services.
- Testimonials, case studies and reviews.
- Contact details that are easy to find.
Providing content early helps streamline the project and avoids delays.
Images
A professional website needs high-quality visuals. Poor-quality images can make even the best website look unprofessional.
- Aim for at least one high-quality image per page.
- Consider professional photography or high-resolution stock images.
6. Build a Website Designed for SEO & AI Search
SEO helps search engines find your website. Structured content also improves visibility in AI-powered search tools. A well-optimised site makes it easier for potential customers to discover your business.
- Getting SEO right can be game-changing.
7. Develop a Marketing Strategy
Your website should align with your business goals and customer needs. Before creating content, clarify:
- What outcomes you want from your digital presence.
- How your website fits into your broader marketing plan.
8. Develop a Social Media strategy
Social media should be intentional, not random. Choose platforms that support your business objectives and plan how to engage your audience effectively.
Where to Next?
Ready to get started? Contact WebSolutionZ and let’s build a website that works for your business.