Name: METIER3 Architects
Address: www.metier3.com.au
Project: Ongoing website strategy, development, and digital transformation
Status: Active client since 2012
METIER3 is a leading commercial architectural practice based in Melbourne. The firm delivers innovative design solutions across commercial, education and institutional sectors.
Overview: Since 2012, WebSolutionZ has supported METIER3 through a series of strategic website builds and upgrades. These projects have evolved the digital presence to better reflect the firm’s design work and provide internal teams with flexible content management tools.
Engagement highlights:
- Initial website build in 2012
- Full digital refresh in 2017 with an updated template and modernised image gallery
- 2019 upgrade introducing a new project portfolio system, news blog and access-controlled front-end editing for multiple contributors
- On-site training delivered to internal staff for both admin panel and front-end content updates
- Ongoing support via a Website Support Maintenance and Security plan
- Biannual cybersecurity reviews to support insurance compliance and digital risk management
- 2023 digital review assessing brand positioning, audience focus and digital asset alignment
Outcomes: The website is a key marketing tool for METIER3. It offers clarity for prospective clients and streamlined collaboration for internal teams. The 2023 Digital Review delivered a set of actionable strategic recommendations focused on defining target audiences, refining branding and maximising digital ROI. A transformation initiative is planned for future phases when business capacity allows.