Name: MyOptimal Movement
Address: https://myoptimalmovement.au
Project: New website
Status: Complete, March 2024
MyOptimal Movement is a myotherapy practice located in the north-eastern suburbs of Melbourne, dedicated to helping clients improve mobility, alleviate pain and enhance overall health.
Goal: The goal of this project was to create a modern, user-friendly digital presence that clearly communicates the services offered at MyOptimal Movement. The practice relies primarily on word-of-mouth referrals and wanted to build online visibility to expand the client base.
The site needed to reflect the practice’s professional and personalised approach while ensuring potential clients could easily find key information, book appointments and explore educational content.
Requirements: The practice needed a website that would provide clear service information while creating a welcoming digital presence. The site also had to be search engine optimised to help potential clients find MyOptimal Movement online, and easy to update for ongoing content management.
Recommendation: Based on these requirements, we recommended a Squarespace website for its simple management tools, built-in SEO features and professional design capabilities. This allowed for a clean and effective layout that would engage users while remaining easy for the practice owner to manage.
Outcomes: The new website provides a streamlined user experience, making it easy for visitors to learn about myotherapy, explore services and book appointments. It includes a professional homepage, detailed service descriptions, an insights-driven blog and clear pathways for different audience demographics. The site reflects the practice’s commitment to individualised care and education while maintaining a visually appealing and functional design. The website now provides a strong digital foundation for growth, supporting ongoing outreach efforts through Google visibility and social media integration.
Squarespace 7.1 responsive website.