Name: Ivanhoe Community Grocers
Project: Shopify ecommerce rebuild and WordPress migration
Status: Complete, February 2022
Ivanhoe Community Grocers was a local business supplying fresh, organic produce and pantry essentials to the community.
Overview: The existing WordPress website was no longer fit for purpose – it was outdated, insecure and lacked the flexibility needed for efficient store management. The client sought a complete rebuild on Shopify to improve stability and usability while preserving existing SEO equity.
Project highlights:
- Discovery and planning to assess content structure, functionality and long-term goals
- Complete platform migration from WordPress to Shopify
- Migration of customer and product data with minimal disruption
- SEO mapping and optimisation to preserve rankings and avoid penalties
- Simplified page layouts and admin panel for client-led content updates
- Embedded Shopify storefront aligned with brand tone and existing content
- Support and guidance on best practices for ongoing content and store management
Outcomes: The new site offered a more stable and user-friendly experience, enabling the business to manage products and orders efficiently while continuing to build local engagement. With optimised SEO and simplified tools, the client was equipped to grow their online offering without technical overheads.
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