A cheap email service might seem appealing when you’re first setting up your business and trying to stretch the budget. But cheap email is a false economy – you get what you pay for.
Here’s what you don’t get with a cheap email provider:
- Email reliability
- Decent spam filters
- Good tech support
We recently received an email from a client we built a website for a few years ago. Let’s call her Jane. (Ironically, her email landed in Spam – so it took a few days to find!)
Jane was frustrated by the amount of spam she was receiving. She didn’t realise her existing email setup was completely separate from her website. To her, everything was just “online.” At our first meeting, she mentioned ongoing email issues, and once we learned which provider she was using, things became clearer. We’ve seen this before. 😩
We managed Jane’s DNS zone via her website hosting account. The only email-related entry was a single A record, which hadn’t changed and was correctly configured.
Jane’s experience with her email provider’s tech support included:
- Blaming spam issues on DNS settings (which hadn’t changed)
- Claiming emails weren’t sending because the website wasn’t configured properly (she didn’t send email through her site)
- Suggesting her PC was misconfigured (it worked before, and she wasn’t receiving mail on her phone either)
Poor support, weak spam filters and unreliable delivery – not a great combination.
If you’re serious about your business, consider the impact of emails not being sent or received reliably, or ending up in spam. Spam filters rank your email based on algorithms and sender reputation. Some providers are ranked far lower than others, which can affect deliverability.
Need help choosing the right email setup for your business? Take a look at What email options are available? or get in touch to discuss what suits your situation.
