Near the end of a project, new website owners often ask “now that I’ve got a website – what should I do next?” Good question!
The best way to promote your business online is to get your website as close to Page 1 on search engines (ie. Google or Bing) as possible. But this isn’t easy, because everybody wants to be on Page 1.
Google uses over 200 algorithms to determine where websites appear in search results, and nobody really knows exactly what they all are because Google keeps them secret.
However, consider Google’s goals:
- They want to provide the best results for people who perform searches, so people keep using them.
- To do this, they need to offer up good, original content, and the right information to answer the search question.
SEO Still Matters
The first and best thing you can do is help Google. Ensure your website has good Search Engine Optimisation (SEO). WebSolutionZ implement SEO as part of every website project so you’re already on the right track.
Visibility boosts credibility
Next, ensure your website is in front of the people you want to reach. This is where Communications & Marketing kicks in. The more traffic you attract, the more signals Google receives that your content is relevant and authoritative.
Can I do anything myself for free?
Absolutely!
- Share your website! Post links to key pages through social media, email newsletters and anywhere else your audience hangs out. This builds awareness and drives traffic.
- Submit your site and individual pages to Google Search Console and Bing Webmaster Tools whenever new content is added. This helps search bots find and index your content sooner.
- List your site on relevant directories. Be selective – avoid low-quality directories that can harm SEO. Try:
- Your local council or government business directory
- Industry-specific directories with good reputation
What about paid promotions?
Paid advertising can also help, if managed well. Paid advertising can help if you have the budget and the right audience targeting. WebSolutionZ focuses on organic search rather than paid advertising, but if this is something you want to explore, a specialist agency can help.
Got questions? Feel free to drop us a line – we’re here to help.
