Tag: Strategy
Google search is sending less traffic to small business websites
Someone asked me over coffee recently where they should be advertising their business these days. Google, social media, influencers? It’s…
What should a small business website actually do in 2025?
A website that just sits there looking reasonable isn’t enough anymore. Most small business owners know this – but the…
Is your website content holding you back? How to audit for AI visibility
AI-powered search tools like Claude, Copilot, ChatGPT and Perplexity are changing how search results are presented. Many businesses are noticing…
Why SMEs need better digital organisation
Most small businesses accumulate digital tools, files and processes gradually rather than by design. A folder structure that made sense…
Case study: website migration from WooCommerce to Shopify
Business, Communications, Digital, Ecommerce, Marketing, Planning, Strategy, Web Design, Web Development, WomenA client came to us wanting to migrate her website from WordPress/WooCommerce to Shopify. She’d been running the store for…
