Blog
Insights on websites, strategy and communications
Explore articles, updates and practical advice on digital strategy, website development, SEO and content marketing – written for Australian SMEs and organisations.
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What is a Meta Description and why do you need one?
All websites should include at least one defined “meta description”. A meta description is a concise explanation of the contents of that page or site. It is sometimes used by search engines, and also social media sites such as Facebook. Meta descriptions are a fundamental component of effective Digital Marketing. Meta descriptions can be any…
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Have you run a backup lately?
Last week we had to deal with a classic “no backup” horror story… An ex-client’s hosting account was deleted at their request. But 48 hours later, it became apparent they’d been using it for other things – and hadn’t backed anything up. And then a “perfect storm” ensued… We lodged a request with the hosting…
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Responsive Design websites – how they look on different devices
This post is to demonstrate how a website configured with a Responsive Design template automatically changes appearance when viewed on different sized devices. Here is a website we built in 2019, displayed on a widescreen PC monitor. Note the amount of space on each side of the Services block, and the position of the primary…
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Why you shouldn’t put all your online eggs into one basket YOU DON’T OWN
Recently, Posterous announced on their blog that they were closing down on 30th April 2013. Many of you may not have even heard of Posterous, but as a quick explanation – it was a blogging social network that was positioned somewhere between Twitter (a 160 character micro-blog service) and a full-blown blog such as this…
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Why should small business owners read this blog?
Nowadays, a website is pretty much essential for any business but today’s business operators need more than just a website if they’re going to successfully reach their customers AND beat their competition – they’re going to need knowledge. Some of the variety of options to consider as part of a complete online web presence include:…