Blog
Insights on websites, strategy and communications
Explore articles, updates and practical advice on digital strategy, website development, SEO and content marketing – written for Australian SMEs and organisations.
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Website Accessibility & Image ALT Tags
In the last few days, several clients have reported receiving an email via their website contact form from “Amy”, claiming the site is not accessible or compatible with a screen reader. Members of the Australian web community have also flagged this, and there’s even a Whirlpool thread discussing it. In all cases, the email address…
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Mobile-first indexing
In March 2018, Google announced a change to their algorithms with the snappy title of Mobile-First Indexing. What does this mean? Do you need to do anything? This means Google will now index your website based on its mobile version first, rather than desktop. This is because Google says more searches are now done via…
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How can I do SEO on my website?
Recently a client contacted me with a question – “How can I do SEO on my website?” They’d been contacted by one of the many snake oil salesmen lurking around the internet, who’d promised the world for (of course) an exorbitant ongoing monthly fee. I was happy to advise the client – “You’re already doing…
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Data Privacy – What are your obligations in Australia?
No doubt you’ve been inundated in recent weeks with a bunch of “We’re updating our privacy policy” emails, from every website you’ve ever signed up to (and many you may have forgotten about). This is due to the introduction of a new set of data privacy laws which formally took effect in Europe on 25…
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Does your business still need a Facebook Page?
According to Shareaholic, in 2017 search outpaced social for referral traffic, for the first time since 2014. In other words, more people visited websites via Google search (34.8% of site visits) than from social media (25.6%). So does your business still need social media? Why has this happened? Facebook organic reach for Pages has declined…