Blog
Insights on websites, strategy and communications
Explore articles, updates and practical advice on digital strategy, website development, SEO and content marketing – written for Australian SMEs and organisations.
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5 Website Mistakes That May Harm Your Small Business
We’ve been in the digital business for over 15 years, and we’re often asked to critique existing websites as part of planning for an overhaul. The ways a digital presence can actually make life more difficult for a business – rather than improve it – are many and varied. Here are five things we see…
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Online shopping has increased 80% in 2020
Some interesting insight via the Australian Web Industry Association this week – while early reports suggested online shopping had increased by 80% in the weeks following the WHO’s pandemic declaration, the broader impact of COVID-19 on eCommerce has proven to be even more transformative. According to AWIA’s post-pandemic eCommerce insights, the pandemic accelerated the industry…
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Using Google Business to communicate with customers
Did you know you can use Google Business to share timely information – like whether your business is open, changed its hours or introduced new services – directly to your customers in Google Search and Maps? This is especially useful during periods of disruption, such as public holidays, seasonal changes or unexpected events. You can…
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Website Caching
One of the best ways to boost performance and reduce page loading time in a CMS-based website is to configure caching. A cache is effectively a snapshot of a website. When users visit the site, they’re served the cached version rather than forcing the entire site to reload each time. This makes browsing faster and…
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Cloudflare in Australia in 2019
Cloudflare is a global cloud platform designed to improve website performance and protect against online threats. It offers both free and paid plans, and many Australian websites have historically used the free tier to enable basic caching and security features. However, over time, we’ve observed several limitations specific to Australian websites using the free Cloudflare…