Name: MixItUp Fitness
Project: New website
Status: Complete, July 2023
Rusty McBride of MixItUp Fitness is a trusted fitness expert with over 20 years of martial arts and fitness training. He is a nationally recognised Level 3 Personal Trainer who specialises in diverse areas like strength & conditioning, boxing, kickboxing and MMA.
Goal: The goal of this project was to strategically plan and deliver a digital transformation for MixItUp Fitness. WebSolutionZ has worked with Rusty since 2011 so we have extensive background knowledge of his goals and requirements.
Requirements: Rusty requested a more modern look and feel for his digital presence. Some of his services had changed since we last refreshed his website in 2017, and he now has more digital experience and better access to images we could use which really represented him and his business. At the same time, Rusty doesn't have a lot of time to constantly refresh his website so it was important to provide a platform which was intuitive and easy to use when he wanted to add images to his gallery, and also ensure we combined "modern" with "long-lasting".
Recommendation: Based on these requirements, we recommended a rebuild in a SaaS platform, as these generally require minimal management and overheads but are very easy to use.
Outcomes: The new website maintained the artwork, content and site navigation structure, but was completely visually revitalised. We also employed AI to generate a more content-optimised website, as the previous iteration of the website was created in a time when content was less of a SEO focus.
Squarespace 7.1 website using the Irving responsive template.