Social Media didn't really exist as a business tool until a few years ago, so many business owners don't have much idea of where to start. How does it all work? Which one(s) to use? Do I have to?? What to post? When? How?
Social media enables business to connect in positive ways with consumers and the people who influence them. It can be used to attract and build relationships with customers, and increase brand awareness. It's not so much a tool for selling, as for building trust.
Did you know that 64% of consumers (almost 2/3rds) will be more likely to trust a brand if they interact with consumers in a positive way on social media? Click here to read the Sensis Social Media report for this and more facts about social media in Australia.
So where do you start?
The most important thing is to first establish a good digital strategy - goals, target audience, etc, and THEN work out which tools will best help achieve those goals. There's no point randomly setting up a social media account without first knowing exactly what you would like to achieve out of it, and how you'll go about doing that.
However, if you'd like some help, we can do the following:
- Create a digital strategy (it's important to know WHY you're doing all this!).
- Create and configure identifed social media accounts, including Facebook, Google My Business, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and many many more.
- and more...
We can also run your business content and social media updates for you, if required - prices start at $25/month.
Click here to arrange a Small Business Digital Analysis.
Click here to arrange Social Media account configuration.