Name: Banyule & Districts Netball Association
Project: Social Media management
Status: Commenced 2015
The Banyule & Districts Netball Association (BDNA) is a not-for-profit organisation located in the north-eastern suburbs of Melbourne, and is an affiliated member of Netball Victoria.
In 2015, WebSolutionZ took charge of a Facebook Page with around 150 followers, and have subsequently built it to it's current 900+ fans (as at 2021). This Page is primarily visited by women in the 45-54 demographic, followed by women in the 35-44 demographic - ie. players and player mums. We've managed Facebook advertising on behalf of BDNA at key times pre-season to help attract new players.
In 2016 we created a new Instagram account, in an attempt to engage more directly with junior players who are less likely to use Facebook. Currently (as at 2021) this account has around 400 followers.
The Association also maintains a Twitter account. This is used more as a way of connecting with other netball accounts and for information.
These channels, combined with the website, provide valuable methods of communication to the local community.
In 2020 we refreshed the BDNA website.